my brand voice is conversational and supportive, i aim to sound like a helpful friend who gives you practical tips, rather than a high fashion stylist who might intimidate students.

services:

Hi, i’m hadeel, and i believe that style should be simple yet fun and personal. i started this blog to help students and young adults to coordinate their outfits without stress, whether you’re petite, tall, curvy, or somewhere between, i’ll show you how to highlight your best features with clothes that match your shape, tone, and lifestyle. and i believe fashion shouldn’t be about rules. it should be about confidence.

(annotation) i used friendly and direct language (“Hi, I’m”) to build connection with students

i included inclusive wording (“petite, tall, curvy”) to show diversity and relatability.

i avoided technical or high fashion jargon to keep my brand approachable

i emphasised confidence over expensive trends because affordability is important to my target audience.