our persona: college student who wants to look sharp without stress

age: 18-24

goals: look confident in class, interviews, and social events

barrier: limited budget, busy schedule, limited fashion knowledge

needs: simple,fast outfit coordination tips, affordable suggestions, body type friendly guidance

Smarty Style is an online blog that offers simple and practical clothes coordination tips for students and young professionals. the blog provides personalised outfit suggestions based on readers weight, height, and skin tone, helping them look confident in which ever they dress without spending too much time or money.

they define their target market as students and young adults ages 18-24 with a moderate income.customers in their target market prefer easy to follow style hacks that make them look put together for university, work and social events. finally, they target readers who value budget friendly fashion and want to express their personality through clothes coordination and without an expensive stylist.